Cleo Pure Water
Food & Beverage
Request
- Pure water product at affordable prices need to increase organic traffic on website
- Cleo Pure Water campaign wants to spread info/awareness that pure water is the right choice for daily drinking since it’s BPA Free and good for health. The campaign states that the water’s quality is guaranteed due to it’s free from contamination and other harmful chemicals.
Action
- Audits and optimizing the website to make become SEO friendly website and in accordance with the targeted keyword
- Create and implement SEO article content per month.
- Off page strategy or commonly referred to as backlinks needs to be done to increase the visibility of website pages on search engines through link references from other websites or platforms.
Result
- Brand keyword already in the 1st position on search engine
- We exceeded targets and hit 29,53% from 5.217 to 6.758
- There are 10 brand keywords that are monitored and are already in the 1st position on search engine
- For non-brand keyword, mostly getting to the 1st page from their previous position which is the 2nd and 3rd page
What we’ll repeat
- Conduct improvements on the pages that haven’t a good performance yet.
- Conduct keyword research article content plan
- Create plan of article topic, article production, and posting article on the Cleo website.
- Conduct blog placement to support campaign keywords.
M231
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Cleo Pure Water
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